Have you been hearing about “book trailers” and “book trailer videos”?
Wondering what they are?
In a nutshell:
- they are short (1-2 minutes) videos showing photos, video clips and text with animation
- their purpose is to capture the viewer’s imagination and encourage that person to take action at the end
- the “action for each video’s Call To Action (CTA) depends on what’s required:
- see the book on Amazon
- read more on the website
- grab a discount/coupon code etc.
Here are a few I’ve created:
Pre-Launch Video
for Kevin Koala
Length: 1 min 15 seconds
CTA: Short link to free download
Book Marketing /
Promo Video
Length: 30 seconds
CTA: Short link to Amazon
Make Your Book Stand Out From The Crowd
Length: 30 seconds
CTA: Contact us